NORWALK, Conn. (PRWEB)
August 30, 2019
The Esports Business Summit—the leading event for the global esports industry—announced today that Demetrious ‘Mighty Mouse’ Johnson will be headlining the main stage during a featured luncheon session on September 11, where he will discuss ONE Championship’s new esports division, his passion for gaming, lessons learned as a streamer, and the qualities of a champion in a candid chat.
12-time Flyweight World Champion, Johnson, is widely considered one of the greatest pound-for-pound mixed martial artists of all time. In 2018, after completely dominating the highly-competitive North American scene with a record-setting run of 11 World Title defenses, Johnson decided to make ONE Championship his new home as part of a landmark deal.
Johnson’s meteoric rise to greatness was borne of sheer determination and hard work. He grew up in incredibly adverse circumstances, being raised by his hearing-impaired mother and an abusive stepfather. However, he never let his circumstances get the better of him. Johnson became a highly-successful athlete in high school, competing in several sports on the way to a second-place finish at the Washington state wrestling championships.
This success on the mats led him to try his hand at mixed martial arts in 2007, and resulted in one of the most incredible careers ever seen in the cage. Though he enjoyed great returns at bantamweight, a move to flyweight in 2012 saw Johnson really come into his own. He tore through several tough contenders on the way to capturing the UFC Flyweight World Championship, defending it an amazing 11 times to etch his name into history. Besides being an accomplished martial artist, Johnson is also one of the world’s top gaming streamers.
“It is an honor to welcome Demetrious Johnson to EBS, as he has served as a vocal leader of both the sports and gaming communities,” said Chris Pursell, Chairman of Events at EBS. “His insights to help ONE Championship launch a true global esports league represents a unique vision for competitive gaming and we look forward to hearing his thoughts on the state of the industry.”
About Esports Business Summit
The Esports Business Summit is presented by Cynopsis Sports/Esports, Chief Marketer, and Event Marketer; three of the largest media brands covering sports business, television, and marketing. Collectively, these sponsoring brands reach more than 300,000 executives across sports, television, and marketing via their eletters, magazines, websites and events.
About ONE Championship
ONE Championship (ONE) is Asia’s largest global sports media property in history with a global broadcast reach of 2.6 billion potential viewers across 140+ countries. ONE is a celebration of Asia’s greatest cultural treasure, and its deep-rooted Asian values of integrity, humility, honor, respect, courage, discipline, and compassion.
ONE Championship currently has offices in Singapore, Tokyo, New York City, Los Angeles, Shanghai, Beijing, Bangkok, Manila, Jakarta, and Bangalore. Institutional investors in ONE Championship include Sequoia Capital, Temasek Holdings, GIC, Iconiq Capital, Greenoaks Capital, and Mission Holdings.
ONE has achieved some of the highest TV ratings and social media engagement metrics across Asia with its unique brand of Asian values, world-class athletes, and world-class production. As the world’s largest martial arts organization, ONE features bouts across the full spectrum of martial arts such as Muay Thai, Kickboxing, Mixed Martial Arts, Karate, Silat, Sanda, Lethwei, Taekwondo, Submission Grappling, and more.
The ONE Athlete Roster has over 140+ World Champions (out of 550+ athletes) across various martial arts disciplines, making it the largest collection of World Champions of any organization on the planet.
ONE events are held in the largest stadiums in the most iconic cities across Asia. ONE also has a coveted client roster of blue-chip Fortune 500 sponsors and advertisers, including the likes of Disney, Marvel, LG, Sony, Facebook, Haier, Kawasaki, L’Oreal, Casio, Bayer, Shiseido, Grab, Singtel, and more. With a focus on both martial arts and esports, ONE Championship is Asia’s largest global producer of live sports content for youth and millennials.
Our mission is to unleash real life superheroes who ignite the world with hope, dreams, inspiration and strength. The vast majority of the greatest World Champions in history have had to conquer unfathomable poverty, tremendous adversity, unspeakable tragedy, and impossible odds to achieve their dreams in life. We want to introduce these superheroes to the world so that they may inspire billions to dream more, do more, and be more in life. Through the power of media, the magic of storytelling, and the beauty of our heroes, we have the precious opportunity to celebrate values, ignite dreams, inspire nations, and change the world.
Asia has been the home of martial arts for 5,000 years, and it is time to unite as a continent behind our history, our culture, our tradition, and our values. Our dream is to unite the entire world by celebrating our continent’s greatest cultural treasure together in harmony.
For more information on ONE Championship, visit: https://www.onefc.com.
Access Intelligence, is a privately held, b-to-b media and information company headquartered in Rockville, MD, serving the marketing, media, PR, cable, healthcare management, defense, chemical engineering, satellite, and aviation markets. Leading brands include PR News, Ad Exchanger, AdMonsters, Cynopsis, Cablefax, Folio:, Event Marketer, LeadsCon, Chief Marketer, Defense Daily Network, AviationToday, Studio Daily; Power, and Via Satellite. Market-leading conferences and trade shows include LeadsCon, AdMonsters OPS and Publisher Summits, The Folio: Show, Experiential Marketing Summit, SATELLITE 2018, OR Manager, LDC Gas Forums, Clean Gulf, and Electric Power.
Esports Business Summit brings together the entire esports ecosystem to learn, network, and close business, giving the market a context and direction. To register, click here.
Cynopsis and Cynopsis Sports, are read by more than 100,000 executives in sports and television in over 58 countries. Cynopsis eSports offers exclusive Q&As, expert data insights, the top business stories of the week, hot trailers and coming events in order to connect the dots for the gaming industry, brands, technology, media, and audiences.
Chief Marketer’s 200,000 annual readers and attendees come from all marketing functions and levels at consumer package goods & manufacturing, retail, media & entertainment, financial, business services, hi-tech, as well as travel & hospitality companies, and the agencies that serve them.
Event Marketer serves the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing. EM’s portfolio includes the flagship magazine, EM Buzz enewsletter, the annual Experiential Marketing Summit executive conference, the Ex Awards, and Experience Design & Technology Awards and more.