Often our clients come to us overwhelmed by the amount of different metrics to measure and manage for their business. Pepper Gang’s KPI Series is an opportunity for us to educate our clients and marketing managers on which metrics they should be focused on to drive better results.
April 25, 2019
Pepper Gang, a leading Boston digital marketing agency, announces, a new series for marketing managers about how to improve their marketing efforts through Key Performance Indicator measurements. On Wednesday, April 9th, 2019, Stefanie Daneau, VP of Partnership & Development and Co-Founder of Pepper Gang, kicked off the series with the release of her first feature, KPI Metrics for Successful Lead Generation.
“Pepper Gang is launching the KPI Series as part of a larger company initiative to help New England businesses succeed at digital marketing,” Daneau said. “Often our clients come to us overwhelmed by the amount of different metrics to measure and manage for their business. Pepper Gang’s KPI Series is an opportunity for us to educate our clients and marketing managers on which metrics they should be focused on to drive better results.”
The KPI Series updates each month with insider marketing tips and industry strategies for business leaders. The first article of the KPI Series, KPI Metrics for Successful Lead Generation launched earlier this month on Pepper Gang’s website. The article focuses on the four, important KPI metrics for business lead generation success; conversions and goal completions, conversion rates, costs per lead, and customer lifetime value.
In an excerpt from the first article of the KPI Series, Daneau writes about the importance of testing different paid advertising campaigns. Daneau writes “Once you determine which variant drives greater success you can swap out the underperforming item with a new variation to see how that performs against the original. Keep using this process to continue to drive a greater conversion rate.”
“When you are focused on the right key performance metrics, instead of focusing on every metric, you will begin to make better decisions for your business, ” Daneau said.
“The KPI Series will help business leaders identify essential key performance indicators. We want New England’s industry leaders to succeed with better marketing strategies for their business.”
KPI Metrics for Successful Lead Generation, the first article of the The KPI Series, is now available online. For a complete read of the article, visit https://www.peppergang.com/kpi-metrics-for-successful-lead-generation/
About Stefanie Daneau
Stefanie Daneau is a seasoned entrepreneur and charismatic leader in her industry. She is the co-founder of Pepper Gang Digital Marketing, a recognized digital marketing firm with a simple vision to maximize client growth by navigating the complex consumer decision cycle in today’s hyper-connected world. Daneau is a published contributor of Entrepreneur.com, she brings insider digital marketing, advertising and SEO experience from top marketing agencies in the country.
About Pepper Gang
Pepper Gang is a boutique digital marketing agency located in the heart of Boston. Pepper Gang develops and executes proven, innovative digital marketing plans for each client where they contribute to the client’s success story.
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