What Do The Pros Put in Their Websites?

It’s been said that “whatever you give to people represents who you are”. And nowhere is this more apparent that with your website. Real estate SEO (Search Engine Optimization) is the ability to drive prospects to your website by getting your website ranked high in the major search engines.

Yet NAR statistics tell us that fully 80% of all agent websites are lacking in professionalism, marketing and/or substance in general. What most agents don’t understand is that we have shifted from a website passive atmosphere to a website active atmosphere. The difference is with the Web 1.0 vs. the Web 2.0.

With Web 2.0, we usher in the beginnings of instant feedback, collaborative relationships and websites that are the backbone of the marketing efforts rather than the entire marketing effort. I’d like to give you what I have learned over the last 18 years of working with agent websites. Over the last 6 years specifically, I have worked with some of the most productive agents in the country and have worked on websites that are generating over $100,000 just from the website. And that was just from the old Web 1.0. Now with the new tools of Web 2.0, that investment return is soaring even higher.Here is the bottom line. You need to get out of the way of your ego and allow those who do this professionally show you what will make you money and what won’t. So I have decided to attack this piece from the viewpoint of what I would tell an agent who was just now building a new website (or upgrading an existing one) what to do. What follows are the secrets to building successful websites that will generate income.I decided early on that I didn’t want to compete against the website designers that had built my clients websites. This gave me the edge to look into the inner workings of both successful as well as deplorable websites. I found that there was a definite common thread that successful websites had. There were sites that generated $100,000 in revenues or more. And keep in mind that this is passive income. The website is doing all the work.Okay, so here are the 10 website construction steps that communicate your professional posture:

  1. Hire a website designer who’ll give your site flexibility
  2. Make sure you have personalize SEO (Search Engine Optimization) to drive prospects to your website
  3. Content is King
  4. Graphics are a important and personalized graphics are best
  5. Incorporated blog sites that link to the website drives prospects to your website
  6. Organizational navigation should be simple and easy to follow
  7. IDX is a must (MLS Access) and must be in their face without signups
  8. “Drip marketing” campaigns are excellent for getting contact data and allowing prospects to be notified of homes coming on the market that meet their specifications
  9. Content-rich sites do even better when including a “Newcomers Packet”
  10. Build up interest with community information

 For more information on this topic or other technology topics, go to our website at www.Webstarget.com.



February 6th, 2008 by Randy Eagar

This entry was posted on Wednesday, February 6th, 2008 at 4:24 pm and is filed under Real Estate SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1 response about “What Do The Pros Put in Their Websites?”

  1. Ginny Mitchell said:
    May 30th, 2008 at 5:09 pm

    I read, I listened, I changed a few aspects of my website! Furthermore, I have learned to continue updating my website, even if it is 8 pm on a Friday night and I will be showing property in the morning to out of town buyers. I hope that this dedication will pay just rewards. Hmmm — Friday evening — better be a gooood payoff.

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