Real Estate SEO and Technology Blog

Real Estate SEO to a great degree depends upon the knowledge of “The Long Tail Theory” from the book “The Long Tail Theory: Why the Future of Business Is Selling Less of More” by Chris Anderson. To briefly sum up this theory, you have to understand that websites are likely to receive most of their search engine visitors through a large variety of low-volume search queries instead of a handful of major keyword phrases.

Therefore focusing on developing the keyword phrases which receive lower volumes of search traffic will lead to an increase in the overall amount of visitors from search engines to your website. Tune in to this short “pocket presentation” to learn more.