Real Estate SEO and Technology Blog

I just got back last week from a mind-blowing SEO Conference in San Jose, and what I learned you will want to know. There are 3 major things that I learned:

1. Our website was voted most “SEO Friendly” of the conference.
2. Content is still king and is playing even more of a role.
3. There are some new SEO methods that I learned that we’ll be giving you free!

As to our website, I’m not going to go into a lot of detail here as it is just a bunch of techno mumbo jumbo. But it sure makes me proud of my people here. If we can get to the top of our own collegues that know how to do this, we can easily do it for you.

HELP US HELP YOU

With regard to improving what we do for you, I’ve mentioned many times before that content is king. Now here is how you can help us help you. First of all, we are going to focus more on tying in more of your keyword phrases into your existing content. BEWARE: If you have standard boilerplate content that is not interesting to your prospects, it will also probably not be keyword friendly. In other words, if all your text is talking about you and how wonderful you are, there will be few phrases that your prospects will have typed in to find you. Instead, they will have typed in say “Phoenix luxury homes”. If you mention Phoenix luxury homes in your content (even duplicating and modifying the phrase such as “luxury homes in Phoenix”, “Phoenix homes and luxury living”, etc).

Let me say this a different way. If your content is all about you and how wonderful an agent you are, even if you get loads of traffic driven to your website, you will lose them because you are not giving them what THEY want.

Now here is the other way you can help yourself. When we do our research for our client’s best keyword phrases, we frequently find unique and optimal keyword phrases that would drive prospects to your website. Here’s an example. Let’s say that we find that we find that “Phoenix private schools” is an optimal keyword phrase. By definition, this means that there is high requests being made on the search engines for this phrase and not much competition for it in other agent websites.

Here is what you do. Create a separate web page that is all about Phoenix private schools and create a link to it from your Home page.

MORE CONTENT TIPS

When writing content for your website, whether for your Home page or other pages, be SPECIFIC! Specificity will demonstrate you as the expert in your field. This also means that your area of expertise should be specific as well. What are you really good at? Real estate sales? Not specific enough. Short sales, foreclosures, investments, rentals, new homebuyers, seniors, luxury living, waterfront, condos, suburban, urban, farms and ranches, lots, etc. etc. etc. You only want to specialize in one or two areas.

So what’s the point?

The major search engines are now looking more and more for the “theme” of your website and they are getting better and better at figuring out if you have a theme or if you are just fluff. Put more time and effort into your website from the buyer’s perspective and it will pay off in spades.

All My Best,

Randy Eagar
www.Webstarget.com