Using the Long Tail Theory to Increase Your Real Estate Rankings

Real Estate SEO to a great degree depends upon the knowledge of “The Long Tail Theory” from the book “The Long Tail Theory: Why the Future of Business Is Selling Less of More” by Chris Anderson. To briefly sum up this theory, you have to understand that websites are likely to receive most of their search engine visitors through a large variety of low-volume search queries instead of a handful of major keyword phrases.

Therefore focusing on developing the keyword phrases which receive lower volumes of search traffic will lead to an increase in the overall amount of visitors from search engines to your website. Tune in to this short “pocket presentation” to learn more.



February 8th, 2010 by Randy Eagar

Category: Real Estate SEO, Useful Internet Info | Comments »

How to be Effective in Your Choice of Keyword Phrases

Real estate SEO demands the choice of effective keyword phrases. If you’re interested in real estate website positioning, then listen up. Once you know that choosing effective keyword phrases is one of the most important phases in getting your website found, the next thing you need to know is that the choice of those highly competitive keyword phrases like “Denver real estate” or “Boston homes” are rarely the best ones to go after. Especially when you are just starting out. Why? This short video is a trailer of our full featured educational videos which will give you the full story.



February 4th, 2010 by Randy Eagar

Category: Real Estate SEO, Seminars, Useful Internet Info | Comments »

How to Research Your Best Keyword Phrases

It doesn’t take a genius to understand how to research keyword phrases, but because it is so important that you get it right, a few tips are in order. Your real estate SEO depends upon it. With good keyword phrases, you can shoot to the top of the rankings. With bad ones, you’ll be invisible. This “pocket presentation” will give you a quick overview as to what to do to research the best keyword phrases for your website.



January 27th, 2010 by Randy Eagar

Category: Real Estate SEO | Comments »

Researching Your Best Keyword Phrases

Randy Eagar, CRS

Randy Eagar, CRS

You have been requesting information on how to optimize your own websites in smaller chunks of advice. So I have answered your requests with what I am calling our “pocket presentations”. Each is designed to answer one brief target subject area in just a 2 to 3 minute time period. Just enough time to get the salient points on the idea and be able to move on to the next one if desired. Enjoy. :-)



January 24th, 2010 by Randy Eagar

Category: Real Estate SEO, Seminars | Comments »

10 Steps for Making Your Website Work For You

Randy Eagar, CRS

Randy Eagar, CRS

It’s the beginning of a new year and many of you are making resolutions. Many of these have to do with making your website work for you. This means that you are in the process of hiring an SEO company or an SEO professional like WebsTarget SEO to optimize your real estate website. This can be a daunting task due to the fact that the technical world of Search Engine Optimization involves questions your not even qualified to ask. I’d like to share the 10 most important questions to ask when interviewing an SEO company.



January 14th, 2010 by Randy Eagar

Category: Real Estate SEO | Comments »

8 Predictions for Real Estate SEO in 2010

8 Predictions for Real Estate SEO in 2010

I regularly read the SEOMozBlog posts as they seem to be the definitive source for what is going on in the Search Engine Optimization field. This post was originally posted by randfish on December 16th, 2009 at 1:40 am Online Marketing. I’ve modified it somewhat to fit the real estate SEO industry.

#1 – This Real-Time Search Thing is Outta Here



December 30th, 2009 by Randy Eagar

Category: Real Estate SEO | Comments »

Making Virtual Video Tours That Jump Out At Your Prospects

Randy Eagar, CRS

Randy Eagar, CRS

One of the strongest ways of marketing your listings is through the venue of online video and real estate SEO. Video has the capability of demonstrating the various rooms of the home, hear an auditory explanation of the home, as well as a background musical effect. However the most lavish video tour in the world is no good if nobody knows that it’s there. Therefore, this article will give you some ideas as to how to get that video tour that you create not only visible, but highly visible to those online.

1. Target Keywords for Video SEO



December 14th, 2009 by Randy Eagar

Category: Real Estate SEO | Comments »

7 Real Estate SEO Mistakes You Don’t Want to Make

This 2-minute video will give you an overview for the session of the same name that will show you the 7 biggest pitfalls that you need to avoid to improve your rankings in the search engines. You can see all of these videos at WebsTarget Real Estate SEO



December 3rd, 2009 by Randy Eagar

Category: Real Estate SEO, Seminars | Comments »

The Need For Feeds: RSS Feeds and Blog Marketing Skills

This 2-minute overview will show you highlights of what you’ll need to know to both capture your audience for real estate SEO as well as to subscribe to information yourself. The full session will show blog marketing skills and how to write a captivating blog for marketing purposes.



November 30th, 2009 by Randy Eagar

Category: Real Estate SEO, Seminars | Comments »

The Best Social Media Marketing Overview

A 2-minute overview of how the various social media can be used for effective real estate SEO marketing. This session is a must for the social media novice.



November 28th, 2009 by Randy Eagar

Category: Real Estate SEO, Seminars | Comments »

Website Features Top Real Estate Agents Use to Convert Leads to Sales

Watch this 2-minute overview for the video that shows you what top real estate agents add to their websites to make them compelling. Get your lead capturing tools here. Real estate SEO can’t get easier than this.



November 27th, 2009 by Randy Eagar

Category: Real Estate SEO, Seminars | Comments »

Driving Prospects to Your Website: The Fundamentals of Real Estate SEO

Take a quick 2 minute overview to see how you can use your website to drive prospects to your website. To see a full compliment of webinars on Real Estate SEO and other real estate technologies visit our webinar page.



November 25th, 2009 by Randy Eagar

Category: Real Estate SEO | Comments »