Real Estate SEO and Technology Blog

Watch this 2-minute overview for the video that shows you what top real estate agents add to their websites to make them compelling. Get your lead capturing tools here. Real estate SEO can’t get easier than this.

Take a quick 2 minute overview to see how you can use your website to drive prospects to your website. To see a full compliment of webinars on Real Estate SEO and other real estate technologies visit our webinar page.

Randy Eagar, CRS

Twitter can be a very effective tool for you and your real estate SEO, but you have to use it the right way. If you make every post about real estate you may be seen as boring or a spammer, but with too few tweets about real estate your followers may not think of you when looking for a broker. Your tweets need to show who you’re; your personality, interests, and blend your personal with your business life. Unknown to most, Twitter is also a great for real estate SEO purposes because you can include links to your real estate website or blog, driving more traffic there. Here are some useful ways to use Twitter for your real estate business. There are many more, so feel free to add some of your own!

Randy Eagar, CRS

Do we really understand the power of real estate SEO? Okay, raise your hand if you know that 87% of all home purchases include the Internet. Wow, impressive. Okay, now raise your hand if you are doing something about it . . . come on . . . anybody? Just as I thought. We all know that buyers are almost all using the Internet, but we have a paralysis to action. So what can we do? Here’s a few simple steps that YOU can do to make your website more effective:

1. Not thinking about your URL or website address. Your URL helps tell the search engine what your site is about.
2. Not thinking about your website Title. Your Title should also be “keyword rich”. This is the second most important area for the search engines to read.
3. Buying several domain names is a good investment (if they are truly keyword rich), but pointing them all to your website will add no value as search engines only read pages with content on them. If you want to use each of them with a one-page landing page, that would help.

Were it not for Press Releases in print and video journalism, those institutions would be dead. It’s now the same for the Internet. Many stories are now filtered out with major online press release companies to hundreds of thousands of subscribers. Let’s take a look at how this can help you.

While print medium is all about new events or products, the Internet is a very different medium. On the Internet, it’s not just about the story. The Internet is also about links. Just think, when you are performing SEO, what exactly are you trying to achieve?

1. Interviews –
   1. Sometimes when you’ve run out of insightful things to say it might be a good idea to let someone else do the talking in an interview (or a guest post).
   2. This is a great way to not only give your readers a relevant expert’s opinion but to perhaps even learn something about the topic you’re writing yourself. One tip if you’re approaching people for an interview on your blog – don’t overwhelm them with questions.
   3. One of two good questions are more likely to get you a response than a long list of poorly thought through ones.

1. Instructional –

a. Instructional posts tell people how to do something. I find that my Tips posts are generally the ones that are among my most popular both in the short term (ie loyal readers love them and will link up to them) but also in the longer term (ie one of the reasons people search the web is to find out how to do things and if you can rank highly with your tips post you can have traffic over a length of time).

How does a web page get ranked #1 on Google? What does SEM, SEA and SEO mean?  What’s the big deal about “relevant content” and “link popularity?”  How do I get through all the tech-jargon to know what I should or should not be doing to get my website that all-important top ranking? 

Things have definitely changed since the 1990s, especially since Google went public in 2004.  Understanding what Google wants and what your website needs can feel like an unsolvable mystery as frustrating as Rubic’s cube puzzle.  Here are some basics to help you unlock that mystery.

For those of you that like to get your hands dirty and like to do your own SEO, here’s a little SEO intro for you.