Real Estate SEO and Technology Blog

Were it not for Press Releases in print and video journalism, those institutions would be dead. It’s now the same for the Internet. Many stories are now filtered out with major online press release companies to hundreds of thousands of subscribers. Let’s take a look at how this can help you.

While print medium is all about new events or products, the Internet is a very different medium. On the Internet, it’s not just about the story. The Internet is also about links. Just think, when you are performing SEO, what exactly are you trying to achieve?

Let’s be clear as to what we’re trying to do

While the SEO goal is to get websites placed high in the major search engines, there are many ways to do this. One of the more effective ways is to build back links (many refer to these as inbound links) to your website. More than this, you want strong back links from site with strong authority (sites that also have many back links to them).

In addition, you want what is known as “anchor links”. Instead of typing in text that says “Go to Jim Jones site by clicking here” (where “clicking here” is the link), try “Go to Jim’s Denver real estate website” (where “Denver real estate” is the link). By doing this, it tells the search engines what the site is about. “Clicking Here” does not tell the search engines anything.

The more relevant anchor texts you have that is pointing back to your website, the better your search rankings will be.

Let me put it simply;
1) Acquire more back links from high authority sites.
2) Get proper anchor texts pointing back to your website.

These are the two primary goals that you are trying to accomplish. Now let’s take a look at how press releases can help you achieve those goals.

Link building with online press releases.

Let’s take a look at the several types of press release services that you will come across.

1) Free releases with no links allowed – These are press release sites that allow you to submit press releases for free. But the drawback is that you can’t have any active links in your release. If you are purely looking for some exposure with no SEO benefit whatsoever, you can still make use of these services.

2) Free releases with links allowed but no anchor texts – These are services that allow you to include 1 or 2 URLs in each press release. But these are URLs, and you cannot have your choice of anchor texts. So unless your URL contains your target keywords, you are out of luck.

3) Paid releases with links and anchor texts allowed – These are the kind of press release service that will have maximum SEO benefits. For an affordable fee, you get to publish a press release with at least 2 back links included. You are also allowed to choose your own anchor texts.

The reason why such services work so well is because they usually include many high page rank sites in their distribution list. Imagine having sites like CNET, EIN News, InboxRobot, AmericanChronicle, etc. linking back to you.

These are all well established sites that have been around for years. No wonder the search engines pay so much attention to these sites!