Many people wonder why it is that some people seem to always be so high in the SERPs (Search Engine Ranking Positions). They may have just as many back links, the same Page Rank, the same quality content and maybe even similar keyword phrases. All things being equal (which of course they never are), sometimes it comes down to the domain name that the person chooses. If you are selling real estate in Denver, having a domain name like DenverRealEstate.com, MyDenverRealEstate.com, OnlineDenverRealEstate.com, etc. will many times flag the search engines that your website is really all about “Denver real estate”, which is the search term that was typed in.
Real Estate SEO to a great degree depends upon the knowledge of “The Long Tail Theory” from the book “The Long Tail Theory: Why the Future of Business Is Selling Less of More” by Chris Anderson. To briefly sum up this theory, you have to understand that websites are likely to receive most of their search engine visitors through a large variety of low-volume search queries instead of a handful of major keyword phrases.
Therefore focusing on developing the keyword phrases which receive lower volumes of search traffic will lead to an increase in the overall amount of visitors from search engines to your website. Tune in to this short “pocket presentation” to learn more.
Real estate SEO demands the choice of effective keyword phrases. If you’re interested in real estate website positioning, then listen up. Once you know that choosing effective keyword phrases is one of the most important phases in getting your website found, the next thing you need to know is that the choice of those highly competitive keyword phrases like “Denver real estate” or “Boston homes” are rarely the best ones to go after. Especially when you are just starting out. Why? This short video is a trailer of our full featured educational videos which will give you the full story.
Not thinking about your URL or website address. Your URL helps tell the search engine what your site is about.
Not thinking about your website Title. Your Title should also be “keyword rich”. This is the second most important area for the search engines to read.
Buying several domain names is a good investment (if they are truly keyword rich), but pointing them all to your website will add no value as search engines only read pages with content on them. If you want to use each of them with a one-page landing page, that would help.
Sometimes when you’ve run out of insightful things to say it might be a good idea to let someone else do the talking in an interview (or a guest post).
This is a great way to not only give your readers a relevant expert’s opinion but to perhaps even learn something about the topic you’re writing yourself. One tip if you’re approaching people for an interview on your blog – don’t overwhelm them with questions.
One of two good questions are more likely to get you a response than a long list of poorly thought through ones.
Do you understand the meaning of this word? Compelling.
It means “forceful,” “convincing,” “persuasive,” “undeniable,” and “gripping.” Now you know what a truly successful Ninja website should be.
Take a look at your own website. Ask yourself this question: If I were a buyer/prospect, and I came to this site, is there something here in the first 9 seconds that grabs my attention enough to make me want to stay and read more?
More than this, is there something here that makes me want to give this person my name, email and/or phone number? Answer honestly. If you’re honest, 95% of you will say “No.”
I think that I have seen this post before, but with all that is going on I find it of particular interest now. It comes from Charlie Reese, a former columnist of the Orlando Sentinel Newspaper. He states the following:
Politicians are the only people in the world who create problems and then campaign against them.
Have you ever wondered, if both the Democrats and the Republicans are against deficits, WHY do we have deficits?
Have you ever wondered, if all the politicians are against inflation and high taxes, WHY do we have inflation and high taxes?
With the huge surge of “social marketing” has come new services and opportunities. One of these is the online press release. Whether you call it a news release, media release, press release or press statement is a written or recorded communication directed at members of news media services for the purpose of announcing something claimed as having news value. Note that the “press release” is not a “marketing tool” . . . at least not directly. But it can have enormous impact on your real estate SEO.
Get prospects driven to your website and then notified when they come!
It’s now possible through the union of WebsTarget by Computer Camp, one of the nation’s premier real estate SEO firms and VisiStat Website Analytics. The combination of WebsTarget real estate SEO with VisiStat Analytics is making websites not only visible and dominant, but now gives the agent the ability to measure the effectiveness of their real estate website positioning performance and activity. Best of all, it is FREE to all WebsTarget Gold and Platinum users.
Ever wonder who did the best job of marketing themselves or others online this year? Well before I tell you, it shouldn’t be a real stretch to come up with it. In fact most of you probably won’t guess who it is, and most of you will not recognize the name of marketer, but you will know who hired him.
To start this off, you have to know that the consensus was made by a national group study looking over all the major companies and players in the industry. The individual that is our top marketing person did so by making the entire “social marketing” field his own tool.
Build contacts with business executives you don’t know by linking with people you do using the tool LinkedIn. How? Let me provide some background first. LinkedIn is a Web 2.0 social marketing tool that fits into the neat nomenclature of “social network”. It is primarily created for business professionals. For our purposes, we will focus on discovering sales leads.
What is Mark to Market, and why are so many “experts” saying that this is either our biggest financial problem or the way out of our current financial debaucle?
First a quick overview from Wikipedia:
In accounting and finance, mark to market is the act of assigning a value to a position held in a financial instrument based on the current market price for the instrument or similar instruments. For example, the final value of a futures contract that expires in 9 months will not be known until it expires. If it is marked to market, for accounting purposes it is assigned the value that it would fetch in the open market currently.
Okay, so far so good, but what has this got to do with real estate?
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