How does a web page get ranked #1 on Google? What does SEM, SEA and SEO mean? What’s the big deal about “relevant content” and “link popularity?” How do I get through all the tech-jargon to know what I should or should not be doing to get my website that all-important top ranking?
Things have definitely changed since the 1990s, especially since Google went public in 2004. Understanding what Google wants and what your website needs can feel like an unsolvable mystery as frustrating as Rubic’s cube puzzle. Here are some basics to help you unlock that mystery.
Do you understand the meaning of this word? Compelling.
It means “forceful,” “convincing,” “persuasive,” “undeniable,” and “gripping.” Now you know what a truly successful Ninja website should be.
In my last article I gave you the first 5 of the 10 Commandments for Making Money from Your Website. In this article, we’ll take a look at the next 5 powerful features that the top agents in the country are doing to make over $100,000 just from their websites.
With the huge surge of “social marketing” has come new services and opportunities. One of these is the online press release. Whether you call it a news release, media release, press release or press statement is a written or recorded communication directed at members of news media services for the purpose of announcing something claimed as having news value. Note that the “press release” is not a “marketing tool” . . . at least not directly. But it can have enormous impact on your real estate SEO.
“Personal Search” is Dramatically Altering SEO for Google
As it did over 300 times last year, Google is planning to unveil an updated algorithm. Except this one is going to change things dramatically. It will place much more emphasis on the user’s experience within their website. How are they going to do this? In a word, analytics.
Build contacts with business executives you don’t know by linking with people you do using the tool LinkedIn. How? Let me provide some background first. LinkedIn is a Web 2.0 social marketing tool that fits into the neat nomenclature of “social network”. It is primarily created for business professionals. For our purposes, we will focus on discovering sales leads.
Make more sales with your website at one quarter the cost.
That’s the definition of an “investment”. How many times do I run into people that say they have a website, but when pressed say they don’t have it optimized under either SEO (Search Engine Optimization) or PPC (Pay-Per-Click). Who would even think of buying business cards and then keep them in their drawer? Who would make yard signs and keep them in their garage? Who would take a listing and then keep the marketing of it a secret?
How far has real estate SEO come? Here’s a test. Raise your hand if you have your name or company name as your domain name . . . Ouch. Should this be? This blog is all about why and how to fix it. Why is having your name in your domain name (such as JohnJones.com) not good? Because your domain name is one of the first things that the major search engines look at (even before your Title) to see how relevant you are to the prospect’s search. In other words, if a prospect types in “Boston luxury homes” into the search engine, and my website domain name is BostonLuxuryHomes.com, it is a directly relevant website and is given high value in the search engine rankings.
I just got back last week from a mind-blowing SEO Conference in San Jose, and what I learned you will want to know. There are 3 major things that I learned:
As a real estate website positioner (SEO strategist), I’ve got a big pet peeve to unload.After I’ve put my search engine strategies in place and successfully driven prospects to my client’s websites, too often the prospect is disappointed with what they see on the website.So they click away and go to another agent’s site that has more of the features and content they’re looking for.
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