Real Estate SEO and Technology Blog

Dynamic pages of your website should be appealing and ready to make your visitors want to interact with the page and/or website. In other words they need to look totally professional with several interactive tools or widgets.

Dynamic page content is just the opposite of Static page content. Where Static page content can’t be changed by the viewer, it’s the purpose of dynamic pages to be changed by the viewer. Here are some good examples: 1. Quick Search tool 4.  Multimedia Virtual Tours, 2. Email New Listings 5.  Videos 3.  New Listing Alert 6.  Online Chat.

How does your Home page make your visitor feel? Remember this one word: Compelling. Is your real estate SEO text compelling? The question is how can you make your website more compelling? A great deal of this can happen because of your content. The question is how can you write the kind of text that will make it persuasive for your prospects to want to stay around? In this section we’ll talk about how to write better and more compelling content.

One thing that we know is that sellers want to stand out from the crowd. They want to know that their home and their situation is unique and worth paying more for. Therefore, your marketing much exemplifies this need. One thing that you want is to increase your real estate SEO (Search Engine Optimization). Let’s take a look at some good examples for this feature.

So what are those things that the client/buyer wants to see the most? Well we’ve already mentioned the most important tool that every buyer wants to see . . . “Search the MLS” or “Search All Properties”. But did you know that there is an even more important tool that you can use to solidify your relationship?

Excellent examples of this widget can be found at DeerValleySpecialist.com as well as PhoenixHomes.com. Both are not only excellent examples of professional websites, but also how to lead the viewer from lead to sale.

When creating a website, the agent must remember that they are an extension of their broker and therefore must get approval for the features and how they choose to “brand” their site. For example, the company name must always be shown on the website with the agent’s own name.

The agent has the responsibility to not only be fair to the public, but to their competing agents and broker as well.

Mashup. Just the word sounds unusual and “techy”. Many ask what this term means. We find from Wikipedia the following definition:
“In Web development, a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services.” In other words it’s a convergence or combination of several tools or widgets.

The most useful mashup is the use of combining the  functionality of the IDX listing addresses with the Google mapping tool. This is probably the best of all real estate mashup tools. When doing a Map Search, after the search parameters are input, the map pops up with small balloons/pins indicating where each of the resulting matches can be found.

Before the you can even build your website, you need to know who your target audience is. This goes hand in hand with your real estate SEO, or Search Engine Optimization. Is it buyers, sellers, or both? While the answer is both, the better answer is primarily buyers with some features for sellers. Why? Because it’s the buyer that originates the transaction, and it’s the buyer that is doing most of the searching on the Internet.

We’ll be talking a great deal about what to include in your website but above all is being found by the major search engines. After all, what’s the point of having the best website on the planet if nobody knows you’re there? SEO, or Search Engine Optimization is to website marketing as real estate agents are to home and condo marketing. What you want specifically is good real estate SEO. Create your own website without the use of a professional to market it for you makes you a FSBO with your website marketing. And you wonder why you’re not getting leads.

When creating a real estate website, the agent must remember that they are an extension of their broker and therefore must get approval for the features and how they choose to “brand” their site. For example, the company name must always be shown on the website with the agent’s own name.

The agent has the responsibility to not only be fair to the public, but to their competing agents and broker as well. This means that the agent should not attempt to create a “stealth” website that does not show theirs or the brokers name and/or brand.

Mashup. Just the word sounds unusual and “techy”. Many ask what this term means. We find from Wikipedia the following definition:
“In Web development, a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services.” In other words it’s a convergence or combination of several tools or widgets.

The most useful mashup to the broker is the use of combining the  functionality of the IDX listing addresses with the Google mapping tool. A great example of this is used in the UAR website. When doing a Map Search, after the search parameters are input, the map pops up with small balloons/pins indicating where each of the resulting matches can be found. These can also be very helpful in your real estate seo.

In an online Press Release distributed last week, WebsTarget SEO picked up 70,000 impressions and over 1,400 interested readers. The press release touted the fact that WebsTarget SEO had recently attained the #1 ranking position in Google for the extremely popular keyword phrase “Real Estate SEO”. With over 113,000,000 competitors vying for this #1 position, the article has gone viral, to a world-wide audience.

By using the online press release analytics tools it was noted that in the first week alone, the United States comprised that largest audience of readers at 68%. The second largest readership wasn’t even an English speaking country. France was the second largest audience of readers at 15.3%. Germany came in at 7%, India and Great Britain tied at 2.8% and China and Australia tied at 1.4%.

Before the broker can even build their website, they need to know who their target audience is. Is it buyers, sellers, or both? While the answer is both, the better answer is primarily buyers with some features for sellers. Why? Because it’s the buyer that originates the transaction, and it’s the buyer that is doing most of the searching on the Internet.

This being said, the next question is what is the most effective and responsible tool to implement on the website. NAR again gives us the answer here. In study after study, they show that the number one thing that buyers are looking for are properties. Following this is information about communities. The bottom line that most buyers are looking for is “Search the MLS” or “Search All Properties”.