About SEO - What is SEO - Search Engine Optimization

Name
Email

Customer Testimonials

I am getting more and more hits from all over the country and they are finding my site using keyword searches. Whatever you are doing is working! My website is generating so many leads that I can hardly keep up with them!!! I can't thank you enough. :)

Jay Christensen

I am getting many more website visitors with valid e-mail addresses (especially from Yahoo). Thanks for getting me to the top 3 positions in...)

Ken Cheong

» read more testimonials

Search engine optimization (SEO) is the process of optimizing a website through an extensive mixture of tasks that help improve a website's presence on the search engines. Search Engines use robots or spiders, which are software that gather information and bring it back to be analyzed at the main Search Engine Index or in simple terms the main central database that stores all the information. Now the information is sorted out, and the Search Engine uses this information to help the user find what he or she is looking for. Note: Search Engines constantly change the way they collect information and how it is stored, this is why it is so important to stay up-to-date on changes and techniques.

In terms of a website the professional will optimize the website so that the Search Engine spiders will easily be able to gather the required and relevant information. Here are just some things that professionals do to optimize a website:

Keyword/Phrase Research - this step is key in the SEO process and should be first above any other step. First, you need to find the keywords/phrases that a person is using to search to find your website. Next you will research the Competition of the keywords or keyphrases that you have chosen. If a keyword/phrase is too competitive you have to analyze whether or not it is worth optimizing. Choose keywords/phrases that are unique and yet are attainable.

Url/Domain Name Optimization - Once you have found your main keyword phrase(s) you are going to focus on the next step, which is to decide what your Domain name (Website Address) is going to be. To optimize your Domain Name you will want to find something that is short, targeted to your market, explains your site, and uses the main keyword phrase(s) you have chosen through your Keyword Research. So for example if your main keyword phrase was "Denver Luxury Condos" then you would want to use those keywords in your domain name such as "MyDenverLuxuryCondos.com".

On-Page Optimization - another important step of optimizing your website is optimizing the web pages that the user and the spiders see. The idea is to use your best keyword phrase(s) interspersed in your content so that it is optimized as natural as possible. So on-page optimization uses the following techniques:

Content Optimization
Keyword Placement (Frequency, Density, Proximity, etc.)
Title Tag Optimization
Meta Tag Optimization
Spider/Robot Tag Optimizatio
Image Alt Optimization
Internal Link Structure
301 Link Redirects/"Pointer" File Optimization
Robot.txt Creation
Broken Links & Page Optimization
Site Mapping
Avoiding Specific Design Optimization Issues (Graphic, Flash, Dynamic, Frameset, and Javascript only Sites)

Off-Page Optimization - As important as any of the other steps of SEO, Off-page optimization can be the key to your success. The search engines want to see how popular your website is to the online world. This strategy involves "link popularity or link exchanges" where you get a link back to your website from someone else's site. Adding your keyword phrase(s) to this link is the key. Here are some of the important items of off-page optimization:

Link Building (One Way and Reciprocal Links)
Link Baiting (Luring others to want to link to your website)
Article Submissions (Keyword rich content with links back to your website submitted to Article Directories)
Press Release Submission (Optimized content with keywords & links, and also a great Link Baiting opportunity)
Directory Submissions
Search Engine Submission (Submitting your website to the search engines saying, "Spiders come look at my site, I have food for you.")
Sitemap Submissions

Monitoring Search Engine Rankings (Analytics) - One important skill in SEO is measuring the results of applying some of the basic SEO techniques that we have mentioned above. Patience is another quality that someone doing SEO must possess. You need to realize that you will not see results in one (1) or two (2) days actually you must be prepared to begin waiting and it could take time to see results maybe for two (2) to even (6) months. The most famous Web analytic software is Google Analytics. We install this tool into all our client websites. This web analytics tool is very robust giving you the geographic, trends, exit pages, and referrers of where your traffic is coming from and leaving from.

Now we hope you have learned some key terms, techniques, and basics of what Search Engine Optimization is and how it affects your business and even your life.

Webstarget is here to help you with your SEO needs because we know the process and we keep up on all the Search Engine Optimization industry changes and updates. Our SEO Professionals take care of all the basics and advanced aspects of Search Engine Optimization so you don't have to.

See Some of our Client's 1st Page Rankings!!!

To learn more about our SEO Service Click Here

Recent Blog Posts RSS Feed Recent Podcasts